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  • 5% discount


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Forte dei Marmi and Versilia boast a well-deserved reputation in terms of relax and good life, especially in summer.

As soon as the air becomes warmer, our towns welcome many travellers who want to go shopping in our fashion boutiques, taste the special spaghetti alle arselle, enjoy suggestive aperitifs at sunset. But above all, they dream about spending long lazy days in the Versilia beach clubs.

Along our coast there are many bathing establishments, or rather "baths", as locally called, interrupted only by short stretches of free beach. The baths, each one unique in terms of services and atmosphere, offered, since their origin, beaches equipped with umbrellas or tents, then more and more accurate services have been added.

What distinguishes Forte dei Marmi's baths from the rest of the world is the greater distance between one umbrella / tent from the others: so, you can enjoy a larger beach space and the typical colourful “gabine”, the wooden houses for changing and storing towels typical of the beginning of the beach.

Along our coast there are endless baths, interrupted only by short stretches of free beach, and each one is unique in terms of services and atmosphere. Some of the historic Versilia beach clubs are located in Forte dei Marmi, just a short walk from our 4-star hotel.


The famous beach clubs of Forte dei Marmi


Forte dei Marmi was one of the first seaside resorts in Italy, for years it represented an unmissable appointment for business men, aristocrats, intellectuals and celebrities. Now as then, it keeps intact its innate prestige.

Among the historic beach clubs of Forte dei Marmi, the Bagno Annetta, deserves special mention. Despite almost a century of history, it continues to fascinate the most demanding travelers with innovative services and an exclusivity you can breathe only under its umbrellas. More and more celebrities and football players choose its beach with white tents to relax in total privacy. The excellent restaurant, the swimming pool and the gym complete the offer of the coolest beach club in the area.

The Bagno Silvio, in Forte dei Marmi too, is a century old and has always been run by the Dazzi family, currently in the fifth generation. The atmosphere is informal and intimate: you will not find actresses or millionaires on the sun beds, but families and couples looking for quietness. The tasty restaurant and the attention to every detail, from the beach to the bar service, make it an ideal choice for a relaxing holiday in Versilia.

Talking about historic baths in Forte dei Marmi, one should definitely mention the Bagno Piero, even just because of the very famous guests it hosted in its history. From the Agnelli family to the Corsini princes, from the Barilla to the Moratti: great names of the Italian industry and elite passed through here. At the Bagno Piero it seems that time stopped, offering a retro and romantic holiday in Versilia: wooden pedalos and bathing-huts, sailing boats, total privacy for guests. A dream to discover.

Finally, a place we love a lot: the Bagno Beppe di Ponente, in the area of Roma Imperiale, historically runned by the Bazzichi family. There you can enjoy the Forte dei Marmi of the past times and nothing seems to have ever changed.


The other historic beach clubs in Versilia


The symbol of Viareggio's seaside tradition, the Bagno Balena was built in 1928 and stands out for its elegance along the liberty promenade of Viareggio. This beach club has really everything you can dream (and much more) for relaxing days by the sea: bar, restaurant, beauty spa and gym both for pleasure and physical well-being. If you love the pool, you will be captivated: there are five outdoor pools.

In Marina di Pietrasanta, on the other hand, there is a pearl for the privileged few: Bagno Le Gazzelle, born in 1951. It is an intimate beach club, with regular guests and a particular configuration. Do not look for umbrellas, because there are not any: there are instead tents placed 4 meters from each other’s, to preserve privacy and silence.

Much better known in Marina di Pietrasanta, there is the Twiga Beach Club, recognisable by the crowds of photographers looking for the cover picture. This is the heart of glamour and noisy Versilia, the ideal place to meet showgirls, football players and business men. The beach club is characterised by white tents on the sand, elegant aperitifs and an excellent restaurant by the pool. The night at the Twiga Beach Club is very long: after dinner, music and disco with the best local DJs. 

All with a special touch of exclusivity, of course.

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